Wednesday, January 30, 2013

A Freethinking Secular Wellness Enthusiast Interviews Dr Ken Cooper, Devout Christian - Happy X-Day

I am NOT neutral about Ken Cooper. I like the man. I admire his contributions and initiatives; he is an exercise and fitness pioneer whose works have benefited countless citizens. In fact, I consider Ken Cooper an American hero, a trailblazer who provided a foundation for the wellness movement. Ken is also a friend of mine -- we have been together on many occasions and shared membership in the late and lamented "National Fitness Leaders Association," an honorary body whose members were selected by the President' s Council on Physical Fitness and Sports with support from Allstate Insurance Company and the U.S. Junior Chamber of Commerce. We have exchanged lots of materials over the years. Going way back, his books on aerobics were among the scientific resources that helped convince my graduate school administrators that wellness was a field deserving of the research I proposed for a doctoral dissertation.

March 4, 2011 was Ken Cooper's 80th birthday. Let's all give three cheers for a grand old man responsible for a world of good works. America is fat and unfit, for the most part, but not because Ken Cooper did not do more than his part to promote a healthy nation. In fact, without his presence on this earth for the past 80 years, things would be much worse. A few years ago, I did an extensive interview with Dr. Cooper. I told him that I thought he should consider promoting wellness more and fitness less, however important exercise is. I wanted him to be less of a guru, also, though our celebrity-focused culture no doubt applies all manner of incentives for him to go along with that role. But I have always wanted to see him lose that white coat, doctor outfit with stethoscope dangling from his neck. This first was seen on the cover of his books and later at his websites! In my quality of life way of seeing things, wellness lifestyles are not medical matters but challenges of philosophy and self-management (more more and far beyond the business of a doctor). The doctor image seems to portray an expert with authority, a figure who has all the answers. In a wellness context, the individual is the responsible agent - and a doctor, nurse and for that matter, all other professionals are simply resources for advice, when called upon. These are some of the concerns I raised with Dr. Cooper and are discussed in this interview.

The first challenge in my view is for physicians and other health promoters to empower consumers with the sense that they can take charge of their own lifestyles. (Not because of doctor's orders but because they appreciate that exercise and a wellness lifestyle represent a better way to live, as well as a healthier choice.) I wonder if now it might be time for Dr. Cooper to go off on a very long vacation - he's worked hard enough. Is there no end to how much endurance for duty this man has. Maybe he should slow down a bit-smell the roses more-it's hard to believe that anyone (let alone a guy who just turned 80) is still going so strong.

A Freethinking Secular Wellness Enthusiast Interviews Dr Ken Cooper, Devout Christian - Happy X-Day

A little background on the good doctor is in order for some younger readers. Kenneth H. Cooper, M.D., M.P.H., wrote the landmark book, "Aerobics" in 1968. This was based on groundbreaking work as a U.S. Air Force flight surgeon and director of the Aerospace Medical Laboratory in San Antonio. "Aerobics" introduced Cooper's 12-minute test and his "Aerobics Point System." The book represented a plea to refocus the entire field of medicine away from disease treatment to disease prevention through aerobic exercise. From this time forward, Cooper's message has been: "It is easier to maintain good health through proper exercise, diet and emotional balance than it is to regain it once it is lost." For at least 30 years, the message was not heeded. In part because of this message and because of a lot of other similar messages during the last decade, it is now happening - medicine is shifting toward prevention and even health promotion. But the transition is slow.

It is often said that Wolfgang Amadeus Mozart brought more beauty into the world than anyone else; it is not unusual to hear similar high praise bestowed upon Cooper. It's possible that he has motivated more people to exercise in pursuit of good health than any other person. A list of his achievements would take more space than allotted here but I'll mention just a few:

* Author of more than 20 books, 30 million of which have been sold in 41 languages (and Braille).
* Set the standard for a fitness center. This year marked the 40th anniversary of the Cooper Aerobics Center in Dallas, which he founded and continues to head as president and chief executive officer.
* Consultant to the fitness world. At present, more than 2,500 universities and public schools utilize all or a part of his programs, as do military organizations in this country and abroad.
* Influence on public health. Cooper's books, the impact of the Cooper Center research programs, his lectures and other initiatives have been highly influential in the 48 percent decrease in deaths from heart disease reported in America between 1968 and 1990.
* Promotion of exercise near and far. Cooper has appeared in fifty other nations. In Brazil, running is called "coopering" or "doing the cooper" and the national fitness test in Hungary is called the "Cooperteszt."
* Professional consultation to individuals and business groups. Cooper and his staff are available for hire to assist companies of all kinds in the start up and design of wellness-related facilities and services. They do feasibility studies, facility design, club management, staffing, exercise equipment recommendations and more. He also manages several websites and markets a line of vitamin/mineral supplements.
* Produces and performs a weekly one-hour radio show.

When we spoke for purposes of this interview, we spent a bit of time discussing mutual friends, memories of meetings over the years, our respective personal fitness activities, the National Wellness Institute and assorted current events. He proudly mentioned the accomplishments of Cooper Center staff members, one of whom had just competed in the Hawaii Ironman Triathlon. Despite preparation at the Cooper Clinic, this person only managed the first two events (the 2.4 mile swim and 112 mile bike) - the run became a near-death experience. While we expressed respect for the dedication and commitment required for Ironman distance events, we agreed that such ordeals are not conducive to or even consistent with optimal health-thank goodness!

My first question was about personal change. I asked if his ideas had evolved over the years, volunteering that I sensed a shift in focus from a strict emphasis on exercise/fitness/ prevention/and testing to a broader awareness and promotion of personal effectiveness. In short, I noted a deliberate move toward wellness. He readily and enthusiastically agreed. However, he did not go on, as I anticipated, about such dimensions as humor and play, critical thinking, relationships, emotional intelligence or the quest for meaning and purpose, though I'm sure he values and promotes all of the above-and more.

Instead, he launched into a discussion of the Cooper Clinic and the research being done there on coronary heart disease and risk factors-and followed that with a commentary on high blood pressure and hypertension, HDL cholesterol and HDL ratios, percent body fat, smoking and alcohol consumption, treadmill performance time and pulmonary function! He mentioned the Center's "Fitnessgram" project. To date, standard tests and individualized fitness report cards for more than ten million students have been distributed. Also noted was the fact that research data are collected daily at other divisions of the Cooper Aerobics Center. The Cooper Clinic has dozens of physicians who conduct comprehensive physical evaluations and provide recommendations for attaining and maintaining good health. The Center's health club has 3,000 members engaged in supervised exercise programs. Each day, information is gathered and added to the computerized database. As at other high-end facilities, members have access to state-of-the-art workout facilities, classes, personal coaching, a day spa and outdoor/indoor running tracks. Cooper said he's personally active in other Center offerings such as the live-in programs that range from four days to two weeks and include medical evaluations, nutritional counseling, supervised exercise, stress reduction training, wellness workshops and personal counseling.

Cooper did not think there was any conflict of interest in recommending his own brand of vitamins and mineral supplements, saying that this aspect of his program was integral to on-going research being done at the Center. I did not pursue this. I might at some future date, when I feel more like playing an investigative journalist ala John Steward or Mike Wallace. But, this chat was designed as a friendly interview.

Dr. Cooper is passionate about his mission. The ambitious agenda and diverse endeavors give meaning and purpose to his existence. His role is to reach out and be of service to others. His pace at 80 is not, of course, what it was - no one entering his ninth decade can be. His physician son Tyler will be his successor. After all, nobody, not even the Father of Aerobics, can live forever. I mentioned and he enthusiastically endorsed the sentiments of Hans Selye, who said, "there 's nothing wrong with retirement, so long as it doesn't get in the way of your work." He continues to speak with animation about his projects -- he is a happy man who is somewhat maniacally-focused (in a nice way!) on his Cooper Center, Cooper websites, Cooper supplements, Cooper research, Cooper travels, Cooper lectures, Cooper videos, Cooper contacts and much, much more projects and services the names of which start with the word "Cooper." It would not surprise me if there's a fast food restaurant somewhere that offers a low-fat "Cooper Whooper Burger." While financial and other forms of success seem to have come to him in abundance, he remains a warm, engaging and kindly figure who is remarkably friendly and accessible.

One of my questions was going to be "How do you avoid getting treated like a guru?" but decided that this was not appropriate for the obvious reason that he clearly enjoys being a guru. People probably reinforce it for him and it serves to boost the Cooper enterprises. Considering that he is first and foremost a physician prescribing for the ill and worried, well and unfit, that's probably what his audience desires. Finally, given that he will be 90 in ten years and a centenarian ten years later, I wondered if he wants to be thought of as the "God of Aerobics" forever? But, I already felt I knew the answer. He would love it.

A Freethinking Secular Wellness Enthusiast Interviews Dr Ken Cooper, Devout Christian - Happy X-Day
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Publisher of the ARDELL WELLNESS REPORT (AWR) - a weekly electronic newsletter devoted to commentaries on current issues that affect personal and social well being from a quality of life perspective. The emphasis is on REAL wellness, which is also the topic of Don's latest book. Read about it here - https://www.createspace.com/3478226 - The "REAL" acronym reflects key issues embraced and advanced in Don's philosophy, namely, Reason, Exuberance, Athleticism and Liberty. Sample copy of Don's latest edition by request. If you like it, you can sign up - the price is right - free. Contact Don at awr.realwellness@gmail.com

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Friday, January 25, 2013

33 Radio Interview Tips That'll Make You a Star

You've landed the radio interview and it's time to get ready to actually do it. Now what? Here's a list of interview tips you'll want to read before your next interview. Keep them nearby, you'll be glad you did!

1. Go to a quiet room in your home or office; be sure staff and/or family know you are on a radio interview and cannot be interrupted.

2. Turn off other phones, cell phones and anything else that could create background noise including air conditioners and the radio, etc.

33 Radio Interview Tips That'll Make You a Star

3. Have a glass of water nearby; there's nothing worse than dry mouth on a radio interview.

4. Disable call waiting: dial *70 and then call the studio number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.

5. Be on time. Call the station exactly at the time they tell you, or be at your phone waiting if the station is going to call you.

6. Use a land line phone for best quality. Some stations won't allow a cell phone interview. If it is not possible to reach a land line then use a cell phone in a stationary location and not while you are rolling down the road as the reception could be interrupted mid interview.

7. Do not use a speaker phone or a headset; again, it's about good sound quality.

8. Be self-assured. Remember, you know your topic inside and out. Be confident in your ability.

9. Smile, smile, smile, whether on radio or TV - SMILE. You'll feel better, and for TV you'll look better too.

10. Put some pizzazz and energy into your voice. Try standing while you speak to liven things up a little.

11. Research the show and tailor your message accordingly. Just Google the host's name and station and check out their web site. Is it a national audience or a small town in Ohio? What is their format? Is it News/Talk, NPR or Classic Rock or something else? You need to know.

12. KNOW exactly how much time you will have on the air as a guest, three minutes or 30 minutes...so you can tailor your answers to the time allotted.

13. Practice your sound bites-out loud before the interview. Communicate your main points succinctly. Practice this out loud.

14. Be informative and entertaining without directly pushing your book, product or service. Make the audience "want more."

15. A kind word about the host can go a long way. It's good manners and good business.

16. A person's name is sweet music to them so commit to memory or jot down the name of the host and use it throughout the interview. When taking calls, use the names of callers too.

17. Be prepared for negative comments, from the host or listeners.

18. Be careful not to slide into techno-babble, jargon or acronyms that few know about.

19. Never talk down to your audience.

20. Be respectful of the host because everybody starts someplace. Today they're interviewing you from a college radio station; in a few years they could be a nationally syndicated host.

21. Don't Oversell. Remember you are on the air to provide useful information to the listening audience. If you are an author or selling something, limit yourself to TWO mentions of the book, product or service. You must make it interesting without the commercialism. It takes finesse but you can do it. Often times the host will do this for you and you won't need to mention it.

22. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands.

23. Radio interviews require verbal answers, not head nodding or uh-huhs. Hand gestures don't count in radio either.

24. Radio will often use interviews live and later cut them up for use throughout the day giving you more airplay. So keep your answer to a 10 to 20 second sound bite. You can say a lot in that amount of time and then you don't sound like you are babbling on. Don't go on more than a minute without taking a break.

25. Don't just answer questions. Tell listeners something you want them to know, something they wouldn't know unless they were tuned in, with the promise of more of the same when they buy the product or come see you!

26. Have three key messages. Short, not sermons. Sometimes the host opens the door, other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more. Usually people can get in two key messages; the pros can get three. But even if you get in only one, you get a big return for the time invested.

27. Lazy hosts open with a lame: "Thanks for being here." Boom! Give a:15-:20 sec summary message. If the host introduces you with a question, be polite, deliver your summary message, then answer the question. "Thanks, (use name), for the opportunity to talk about....Now, to your question (name)..."

28. Maintain a Positive Attitude. BE GENUINE OR TRANSPARENT. Don't fake enthusiasm or sincerity. If you're in a bad mood cancel the interview. Don't pretend to know stuff you don't.

29. Re-read the press release or pitch that got the booking since the host is going to be using that as a starting point. Often a book publicist such as myself, will tie into a breaking news event that relates to your expertise. Be aware of that tie-in.

30. After the interview write a thank-you note. Since so few people do this, you'll really stand out from the crowd. And most importantly, you may get invited back.

31. Whether the interview is live or taped-live, if you stumble, or flub up just keep going. Often what you perceived as a mistake, the listeners won't even notice.

32. Ask for an MP3 of the recording before the interview. Often if you ask ahead of time the producer will record the interview and then you can use it on your web site. Be sure to listen to it later and critique your performance.

33. Ask for a testimonial. Often that MP3 will arrive with a note from the host saying how much they enjoyed the interview, or that " Scott Lorenz was a great interview, he really kept our audience engaged," or "the phones rang off the hook when Scott Lorenz was being interviewed." You can use those testimonials in future pitches and on your web site, blog etc.

Its a good idea to prepare questions for the host to use and include those in your press kits emailed to the stations. Often, the host will read those questions right in order since they may not have had a chance to read the book.

Make sure you know your own material inside and out and are comfortable with everything in it. You are the author of the book, or the press release and they'll ask you, "What did you mean about this or that?" You need to have the answer. You don't want any surprise. That's why as a book publicist I tell my authors they must be prepared.

The bottom line, RELAX, you'll do fine. The butterflies you're feeling are what will drive you to do your best! Just follow these helpful tips and you'll be a radio interview star!

33 Radio Interview Tips That'll Make You a Star
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Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications' book marketing approach at http://www.westwindcos.com/book or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.

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Wednesday, January 23, 2013

Seven Key Qualities of Successful Entrepreneurs

A recent poll conducted by Forbes magazine shows that majority
of its readers would prefer to become a billionaire rather than
a Nobel peace prize winner, a great scientist or a famous athlete.
There is no secret that most of the average people dream about
getting rich albeit very few makes any real effort to become one.

According to statistics, more than 100 thousand people become
millionaires each year in the United States alone! Overwhelming
majority out of them is self-made and owners of business. This
means, if you would like to pursue your goal of becoming rich,
you have to start your own venture.

Becoming an entrepreneur is not an easy task! There are certain
qualities that are absolutely necessary if you would like to
become successful in your business ventures. Some of these
qualities are built-in parts of your inherent personality, and
some of them get developed over time. Knowing these
characteristics and identifying your weak ones - those, which
need strengthening - will, eventually, help you become a
successful entrepreneur.

Seven Key Qualities of Successful Entrepreneurs

1. Common Sense

Studies show that most successful businessmen consider common
sense as the foundation of their success. Common sense is defined
as an ability to make sound judgments on the issues, which you
encounter in everyday situations.

Good judgment depends on acquired knowledge and past experience.
The combination of these two creates necessary prerequisites in
developing common sense in a person. Common sense allows you to
understand complex issues in simpler terms and get into the core
of a problem.

2. Specialized Knowledge of your field

It is easier to start a successful business, if you have deep
knowledge of the business field that you decide to pursue. About
half of all home-based start-ups are launched by people who decide
to use the knowledge, which they gained from their previous work
experience of a particular niche area.

Philip Green, a billionaire, who made his fortune in garments
retailing, claims that corner stone of his success is his knowledge
of rag trade. He, presumably, can price a fabric simply by rubbing
it between his fingers. Just by looking at a rack of coats he can
predict which ones won't sell next season. That's the kind of
knowledge required in order to become successful in
entrepreneurship.

Around 45 percent of all start-ups fail to survive more than two
years. One of the main reasons is many entrepreneurs do not
accumulate needed industry knowledge before jumping into business
world.

3. Self-confidence

Self confidence is a key entrepreneurial skill for success. It is
easy to become demoralized, frustrated and resentful if you lack
self-confidence.

Self-confidence is concerned with how a person feels about his
ability. A successful entrepreneur believes in his abilities. He is
not scared to explore un-chartered territories, take risk and take
difficult decisions.

Self-confidence, however, is not a personal trait that either you
have or you don't. A person can have high self-confidence in one
situation and totally lack in another. This is one of those skills
that can be developed by training.

4. Ability to get things done

Successful entrepreneurs are persistent and hardworking. They
master self-discipline to such extent that if a work is important
and related to their goals, they will, eventually, complete it.

Getting things done is the vital link between motivations and their
outcome. At times, entrepreneurs force themselves to choose work
over fun, a boring job against a pleasant one, working on tax
papers rather than reading a glamour magazine. This requires a
self-control that many people simply fail to develop in them.

5. Creativity

Creativity is the ability to use your insights and come up with
new solutions to old problems, get things done in a different way
or find a totally different approach for conventional things to
work together. Entrepreneurs need creative thinking ability
virtually in everything. Each new product, each new marketing
method, each business decision - all these are fertile ground
for creative thinking.

Often, entrepreneurs become immensely successful thanks to one
single creative idea!

6. Ability to lead

Successful entrepreneurs are capable of leading people and get
work done by them. They use a combination of various methods -
effective motivation, planning, coaching and evaluation - to
lead people. They are concerned about the wellbeing of others
and easily get along with people.

7. Self reliance

Successful entrepreneurs try to take full responsibility for
their actions. They know that what they are today, and what
they are going to be tomorrow, depend solely on themselves,
as it is the outcome of their own choices and decisions.
They are proactive people, who set goals, walk an extra mile
to achieve them and rely, primarily, on their own resources
and abilities.

If you would like to check out if your personality fits the
typical entrepreneurial profile, the following site has
questionnaire that will help you asses your entrepreneurial
skills:

[http://www.rateyourself.com/subject.cfm/Subject_ID/2]

If, even, you have all these great qualities and you feel
quite confident about yourself, you will never know how good
an entrepreneur you are, unless you give it a try! So, the
best way to prove your abilities, is to jump start a new
venture!

Seven Key Qualities of Successful Entrepreneurs
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Sunday, January 20, 2013

Top 10 Job Interview Strategies That Guarantee Success in Your Interviews

Job interviews can be a mystery. But you can find success if you follow the right job interview strategies. The following 10 tips are the best job interview strategies to follow if you want to ace your next interview.

10 Best Job Interview Strategies

1. Study the company

Top 10 Job Interview Strategies That Guarantee Success in Your Interviews

One of the best job interview strategies that most candidates ignore is to study the current events of the company. Knowing what the current events of the company is important so that you can ask pertinent questions. Doing so will show the interviewer that you have done your homework, and also have a genuine interest in the company. This strategy will definitely help your job interview.

2. Know your resume

As a candidate, you should be very familiar with your resume. In any job interview, anything on your resume is at the interviewer's disposal. Implementing this job interview strategy will help build credibility with your interviewer. Speaking intelligently about each of your previous positions will help do this, and is one of the best job interview strategies to follow.

3. Prepare an interview emergency kit

Many candidates don't properly prepare for a job interview. Getting together a "job interview kit" is a great job interview strategy to follow. Suggested items for the kit include extra copies of your resume, directions to the office, a bottle of water, eye drops, pens, and notepad. But you should only bring the extra copies of your resume into the office with you, preferably in a portfolio.

4. Study job description

After landing an interview, you need to study the job description to truly understand what the interviewer is looking for. If the description calls for attentiveness to detail, you will want to tailor the discussion accordingly. Knowing this, you can navigate the interview and discuss examples from previous jobs that will exemplify this trait. Do this for all significant traits or qualities that you identify in the job description. This is one of the best job interview strategies I have used, and know that it can bring you success.

5. Build rapport

You know the saying, "There's never a second chance to make a first impression/" That holds very true in the case of job interviews. That is why building rapport is such an important job interview strategy. Shake hands, make eye contact, and smile. Put those three together when you first meet your interviewer and it will set a positive tone for the rest of the interview.

6. Make eye contact

Making positive eye contact is one of the best job interview strategies to follow. Eye contact is one of the strongest forms of nonverbal communication. A person's qualities and personality can be detected simply based on eye contact. Making direct eye contact communicates confidence and high self-esteem, two key qualities employers look for in candidates.

Thus, it is very important that you make eye contact when you first meet interviewer and shake hands. And during the interview, it is important to make eye contact, not only when you talk, but also as you listen. Simply doing this job interview strategy will greatly help your chances of success in an interview.

7. Body language

Just as eye contact speaks volumes about you, so does your body language. Proper body language conveys confidence and high self-esteem. During the interview, things like sitting up straight with your chest out and keeping a pleasant demeanor on your face will project confidence. The interviewer will be aware of this, and it will help you stand out in his/her mind.

8. Display your skills with concrete examples

When it comes to discussing their skills, many candidates make the mistake of "telling" instead of "showing." One of the best job interview strategies is to use concrete examples to demonstrate their skills to the interviewer. For example, if one of your skills is successfully handling multiple tasks at once, providing an example of how you do that will help paint a picture for the interviewer. It also gives the interviewer something to "hold on to" once the interview is over, and helps him/her remember you when it comes to decision time.

9. Be yourself

A common mistake that many candidates make is not being themselves. Some feel that they need to fit a certain mold and act accordingly. This will only end up hurting both parties in the end when your "true" personality comes out. You will be surprised how easy it is to detect insincerity during an interview. Thus, it is important to be professional, but also maintain your true essence. When you do this, your sincerity will be picked up by the interviewer. This is one of the best job interview strategies to implement, and will go a long way in determining your success.

10. Follow up quickly

After the job interview, send a thank you note to the interview. These days, an email is fine, but traditionally a handwritten card is sent. Whatever method you choose, do it promptly after the interview. The correspondence should be sent the next day after the interview. Many hiring decisions are made quickly these days, so timeliness is very important.

You now have 10 of the best job interview strategies to follow. There are many aspects of a successful job interview, but if you implement these 10 best job interview strategies listed above, your chances of success will skyrocket!

Top 10 Job Interview Strategies That Guarantee Success in Your Interviews
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Robert Lawrence is a job interview expert who has interviewed candidates for multiple Fortune 500 companies. In his newly released book, Killer Interview Secrets, Robert reveals his "Killer Interview Formula" that will help you ace your interviews and have job offers fall into your lap! He even gives you audio files where he walks you through a real-life interview -- so you can hear what winning interview answers actually sound like! It's time to stop watching others get the jobs you deserve! Click here to visit Robert's website @ www.KillerInterviewSecrets.com and get your copy of Killer Interview Secrets today!

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Thursday, January 17, 2013

Why Are Communication Skills Important?

Communication is the heart of every organisation. Everything you do in the workplace results from communication. Therefore good reading, writing, speaking and listening skills are essential if tasks are going to be completed and goals achieved. As you develop your career you will find various reasons why successful communication skills are important to you, for example:

1. To secure an interview.

You will need good communication skills to make sure your application letter is read and acted upon.

Why Are Communication Skills Important?

2. To get the job.

You will need to communicate well during your interview if you are to sell yourself and get the job you want.

3. To do your job well.

You will need to request information, discuss problems, give instructions, work in teams, interact with colleagues and clients. If you are to achieve co-operation and effective teamwork, good human relations skills are essential. Also, as the workplace is also becoming more global, there are many factors to consider if you are to communicate well in such a diverse environment.

4. To advance in your career.

Employers want staff who can think for themselves, use initiative and solve problems, staff who are interested in the long-term success of the company. If you are to be seen as a valued member of the organisation, it is important not just to be able to do your job well, but also to communicate your thoughts on how the processes and products or services can be improved.

Benefits of effective communication

The most successful organisations understand that if they are to be successful in today's business world, good communication at all levels is essential. Here is a useful mnemonic to remember the benefits you and your organisation can achieve from effective communication:

Stronger decision-making and problem-solving

Upturn in productivity

Convincing and compelling corporate materials

Clearer, more streamlined work flow

Enhanced professional image

Sound business relationships

Successful response ensured

Remember: Today's workplace is constantly changing, so learning more about effective communication will help us all adapt to our changing environments.

Why Are Communication Skills Important?
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Friday, January 4, 2013

Best Cover Letters For Getting Job Interviews

There's no doubt about it. People who write the best cover letters get the best job interviews. Research shows that the most effective, cover letters have a number of common characteristics. They follow a 3-part format that consistently garners positive results and earns the job applicants who wrote them highly sought after job interviews.

Even if you're not a great writer, you can write great cover letters by following the format listed below. Use this format to write the best cover letters for getting job interviews. If you write your cover letter and still aren't comfortable with the result, have no fear. The link at the end of the article offers cover letter writing services and software that may assist you.

But first things first...

Best Cover Letters For Getting Job Interviews

1. Grab Attention in Your First Paragraph is the first tip to writing best cover letters for getting job interviews.

Hiring managers review hundreds of cover letters and resumes for every job they fill. To get attention, your cover letter must stand out. Here are examples of effective and interesting first paragraphs. Choose the one that works best for your situation and modify it to suit your needs.

State how your skills and experience match the job description and would be a benefit to the organization.

Example: After graduating from Northeastern University with a B.S. in Computer Graphic Technology, I spent the summer interning in New York City at Sunrise Communications. During that time, I brainstormed ideas and story concepts with Sunrise's Creative Team. I drew detailed storyboards that formed the basis for local and international TV advertisements. At Sunrise, I learned to share ideas, accept criticism and problem-solve in a high-pressured environment. Example: In response to this opportunity, I would like to call attention to my experience in producing and directing numerous PR events throughout Orange County as well as my large network of both celebrity and national media contacts. Example: Since graduating from Simmons College Prince Program of Retail Management, I've been involved in all aspects of retail, from front-of-the-store management and training to inventory planning, buying, and merchandising. I have worked in both specialty and mass markets and have broad-based experience dealing with customers, fellow employees, management, and vendors. I thrive in a fast-paced environment and feel energized by the thought of helping manage the L.L. Bean Women's Department.
If you've talked with the hiring manager, use the first paragraph to remind her of the conversation.

Example: Thank you for calling me about the Character Animator position posted on Pixar's website. I enjoyed talking with you and learning more about this position.

If appropriate, don't be afraid to name drop.

Example: Henry Smith, who supervised my work as a summer intern with your firm, recommended that I apply for the position of Associate Attorney.

Mention something you know about the organization.

Example: I read the June 10th issue of The Kentucky Sun with great interest. The article, "How One Restaurant Makes a Difference" applauded Pannucci's contribution to the Good Shepherd Food Bank. I believe my experience as a pastry chef as well as my work on the Eastside Food Pantry's Board of Directors makes me a perfect candidate for the position of Pannucci Head Pastry Chef. Example: Cuddledown's branded voice is recognizable and respected; its high-quality products are well positioned in the market. I would welcome the chance to develop and execute marketing strategies to increase sales and distribution of the company's products.

Get their attention by asking a question.

Example: Are you looking for a self-motivated individual who has organized large-scale events and significantly improved customer retention?
2. Keep Their Attention in the Middle is the second tip to write best cover letters for getting job interviews.

As you write, keep the company's point of view in mind. Try to anticipate what the hiring manager is looking for and include that information. If you have an employment gap or some other item on your resume that you think the hiring manager will question, succinctly and without apology, answer the issue in the middle section of your cover letter.

In the middle section of your cover letter, tell how your education and experience match the job description. Use specific examples to show how your skills meet the job requirements. .

Example: To manage this department, I would call on my experience at Jordan Marsh as the Liz Claiborne Department Manager. There, I merchandised product and motivated my sales team to generate the highest company-wide sales volume for dress collections. I am a natural sales person and definitely "have a knack" for merchandising and visual presentation. Example: Throughout my years as a caseworker, I have helped many clients identify and apply for jobs that match their skill sets. I believe my dedication to the people I serve and my ability to identify and match their strengths to the job market makes me the perfect candidate for Employment Specialist position at Crossroads Community Services.

If appropriate, mention specific goals you have accomplished.

Example: While at Nordstrom's, I motivated my team to exceed department sales goals of .2 million annually. The team generated the highest company-wide sales volume for the dress collection. Example: While providing administrative support to the Director of Marketing and Sales, I reduced company travel expenditures by ,000 in my first three months by renegotiating contracts with the department's suppliers.
3. End your Cover Letter with an Action Follow Up and a Respectful Close is the third tip for writing best cover letters for getting job interviews.

Your closing paragraph or sentence should encourage action.

·Example: As requested, I have enclosed my resume for your review. I look forward to discussing my qualifications and learning more about the position. Please contact me at 555.555.5555 or by email at dede@afewgoodwords.com with any additional questions. Thank you for your time and consideration.

End your letter with a respectful and professional close. "Sincerely yours" or "Respectfully yours" works well.

That's it. Use this 3-part format to write best cover letters for getting job interviews. If you do, you'll end up with a cover letter that will stand up to the competition and get you the job interviews you deserve.

Best of luck in your job search.

Best Cover Letters For Getting Job Interviews
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Want to learn more about writing amazing cover letters that will get you the job interviews you crave? Check out http://www.squidoo.com/how-to-write-the-best-cover-letter for more articles and resources.

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